The Return Of Cable Boxes That Spy On You

from the wave-to-the-camera dept

Remember the outcry last year when a Comcast exec mentioned in passing the idea of a set-top box that would have a built in camera to monitor who and how many people were actually watching the TV? The outcry over that forced Comcast to say that it wasn’t really going to do that, but Broadband Reports points out that the technology behind such a plan is still moving forward — and apparently cable companies are, indeed, interested in it. The idea is that it can show personalized ads and better target content. It’s worth noting that the company behind the system, Prime Sense, seems to be trying to position it for less “scary” apps, such as being able to do “virtual touch” interfaces, so users could interact with menus on the screen without a remote (features found in some video games these days). Still, unless the end user is given total control over what info is recorded and where it’s being sent, this technology seems like a non-starter.

for more:  The Return Of Cable Boxes That Spy On You | Techdirt.