Karey Burke, president of Disney’s General Entertainment Content, has said there is a push to see 50% of the main characters to be LGBT or from ethnic minorities by the end of the year.

Burke made the statement as a mother of two queer children, and the call was part of Disney’s “Reimagine Tomorrow” campaign.

Disney has also removed the use of gendered pronouns in its parks last year, as part of their inclusivity drive.

Later this year the Toy Story spin off “Lightyear” will feature Disney’s first  gay kiss between two characters.

Read More: NY Post