A recently unsealed court filing by the FTC accuses massive data broker Kochava of selling a “staggering” amount of sensitive information on Americans. Kochava’s database is not only huge but also alarmingly detailed offering a “360-degree perspective” on individuals, revealing personal details like names, home addresses, phone numbers, and sensitive information such as race, gender, ethnicity, annual income, political affiliations, and religion. The FTC claims that Kochava’s customers, primarily advertisers, can access this data to trace individuals’ movements to sensitive locations such as hospitals, places of worship, and domestic shelters with a promised accuracy of a few meters.

Read More:  Breitbart